Stick with illbruck for training, merchandising, and superior service levels


illbruck’s proven and widely used range of professional sealants and adhesives has been developed to give the retailer, merchant or distributor the very best portfolio of technologically-advanced products demanded by the various trade markets today.

As the leader in sealants and adhesives for the building, plumbing and electrical trades, illbruck has gone another huge step further by creating a new support team.

Nicola Brown and Ryan Millard - who are pictured here – visit and spend time with each stocking outlet. They demonstrate proven methods to optimise sales in store whilst ensuring that each customer is fully informed on the full range of products and the main advantages they offer in the markets they are used in.

Regional Manager, Steve Pendegrass, explains, “Our products are technically proven and highly engineered. As a result, we needed to find a way to make sure that our products and service levels stand out from the crowd. Each product has been designed so that the tradesman can work quickly, effectively and so save money – producing the perfect professional finish on every job every time. To this end, our mobile team makes sure that, once the products are on the shelves, they fly off the shelves! We have developed in-store demonstrations, professional, eye-catching point-of-sale, and training for counter staff so that they are confident with the key sales messages.”