At the start of June 2018, Klaus Bröker took up his new management role in the Business Unit Central Europe at tremco illbruck. Bröker’s career history as an industrial engineer made him the perfect choice for this position. He joined us from the Xella Group, where he worked as the sales director, having previously held various management positions at Schüco International KG and Winkhaus. In his new role as Director of the Business Unit Central Europe, the 48-year-old manager – who hails from the Westphalia region of Germany – bears overall responsibility for sales, marketing, product management and logistics, reporting directly to CEO Reiner Eisenhut.
“We are incredibly pleased to have Klaus Bröker join us to lead the Central Europe region, drawing on all of his previous global business experience”, says Reiner Eisenhut, CEO & Managing Director at tremco illbruck Group GmbH. “He has an in-depth understanding of our sector and its unique features and has a wide range of international industrial experience in emerging markets, which makes him the perfect fit for this role”.
Having settled into the company, Klaus Bröker has defined his initial strategic focal points for the future. “Over the next few months, we will focus on solutions for windows and fire safety”, says Bröker. “My goal is for us to significantly broaden our base in the German market as well as globally, and to adopt a more strategic approach to our markets”. Customers will be at the centre of all of this action. “We need to learn to understand our customers even more effectively than we do now,” explains Bröker. “We must do this in partnership with our sales team; they are the most important link we have to our customers”.