The customised VW Bulli is part of an image campaign and will be traveling directly to distributors and visiting a variety of construction sites. The branded Bulli is kitted out with a folding roof and a counter.
'illbruck will je lijmen'
True to the motto 'illbruck will je lijmen!', which means "illbruck would like to bond with you", fitters and other interested parties can find out more about illbruck products over a small snack. Since 7 March 2016, the promotional team has spent two weeks on the road accompanied by an illbruck expert, visiting various cities such as Brussels and Antwerp as well as three to four construction sites per day.
Questions? illbruck Experts Answer
Hot soup and croissants are being provided as refreshments. In a relaxed atmosphere, questions can be posed to the expert directly on site as part of a discussion."We want to make illbruck into a brand that our distributors and partners can personally experience", says Paul Visser, Marketing Manager for Benelux at tremco illbruck.
Adhesive Compass and PU700 Calculator
As well as the initial contact with illbruck, there is a particular focus on the following topics: "a made to measure service", "products with added value" and "knowledge transfer". In addition to this, information will also be given about the Belgian online tools "Lijmwijzer" (an adhesive compass) and the PU700 calculator (an application calculator: how much PU700 foam do I need for my project?).